WEXER are an international fitness technology brand having installations across 40 countries.
Wexer started with installations in Denmark and Norway and has now expanded globally. From the beginning, Wexer set out to focus on innovation and opportunity. Delivering stable and robust technology, which is easy to use and which integrates with other technologies, Wexer are well on the way of breaking down more barriers to exercise.
Fitness technology meets design.
Using our design process, we ran a workshop to understand the market and how the audience would interact with the site. We distilled our research, thinking and scribbles into to a set of web site wireframes and designs that were refined and crafted into a final site.
Our copywriter worked on the written text, we explored how the text would work digitally, alongside social media and offline in print and advertising.
The end result is a clearly set out site which takes the user though a journey of a virtual gym experience.