WEXER are an international fitness technology brand having installations across 40 countries.
Wexer started with installations in Denmark and Norway and has now expanded globally. From the beginning, Wexer set out to focus on innovation and opportunity. Delivering stable and robust technology, which is easy to use and which integrates with other technologies, Wexer are well on the way of breaking down more barriers to exercise.
Wexer came to us with one request: “make us cool”.
Wexer are market leaders in fitness technology so the brand and identity needed to be modern, forward thinking and energetic.
Fitness technology meets design.
Using our design process, we ran a workshop to understand the market and the audience. We distilled our research, thinking and scribbles into to a set of designs that were refined and crafted into a visual identity. Our copywriter worked on the strap-line, we explored how the identity would work digitally, alongside social media and offline in print and advertising.
The end result was a clearly defined brand document that shows identity usage guidelines, fonts, colours, photographic styles, tone of voice and copy guidelines.