CC&IC

BRANDING. PRINT.

We were asked to develop a brand that creates awareness of the CC&IC centre and its activities. The Centre for Creativity and Innovation in Care supports member organisations to lead the way in innovation through collaboration, assessment and leadership development. The brand was to be innovative, fun, creative and modern.

OUR APPROACH

THE CHALLENGE
To communicate that care and care homes are not the end of the road for the residents. The Centre is a melting pot for ideas and innovations that can be rolled out to individual homes nationwide. Everyone plays a part; that’s you, & you, & you, & you.

THE RESULT
We developed a brand based around the ‘&’ symbol which is used in various iterations and styles. It’s the common theme that runs through the printed literature or digital marketing. We used fluorescent colours and quirky imagery to play on the fun and innovative nature of the business.

Get in touch

+44 (0)1303 764252
[email protected]

KENT STUDIO

The Workshop
Folkestone, Kent CT20 1JU

LONDON OFFICE

152 - 160 City Road, London
EC1V 2NX