We were asked to develop a brand that creates awareness of the CC&IC centre and its activities. The Centre for Creativity and Innovation in Care supports member organisations to lead the way in innovation through collaboration, measurement and leadership development. The brand was to be innovative, fun, creative and modern.
To get across that care and care homes are not the end of the road for the residents. The Centre is a melting pot for ideas and innovations that can be rolled out to individual homes nationwide. Everyone plays a part; that’s you, & you, & you, & you.
We developed a brand based around the ‘&’ symbol which is used in various iterations and styles. It’s the common theme that runs through the printed literature or digital marketing. We used fluorescent colours and quirky imagery to play on the fun and innovative nature of the business.