Branding. Website. Social.
Fitness technology meets design.
WEXER is an international fitness technology brand having installations across 40 countries.
Wexer started with installations in Denmark and Norway and has now expanded globally. From the beginning, Wexer set out to focus on innovation and opportunity. Delivering stable and robust technology, which is easy to use and which integrates with other technologies, Wexer is well on the way of breaking down more barriers to exercise.
Wexer came to us with one request: “make us cool!”
Wexer, a forward-thinking technology company is the market leader in virtual fitness across the globe. With such an active and tech-savvy audience, the brand and identity needed to be modern, forward-thinking and energetic.
A holistic approach to a global audience
Using our design process PinPoint, we ran a workshop to understand the market and the audience. We distilled our research, thinking and scribbles into to a set of designs that were refined and crafted into a visual identity. Our copywriter worked on the strap-line, we explored how the identity would work digitally, alongside social media and offline in print and advertising.
Brand and Identity
Photography and Video
Global User Interface Design
The end result is a future fit brand ready to take on its competitors!