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Global fitness.

Branding. Digital. Image. Social.

WEXER is an international fitness technology brand with installations across 40 countries.
Initially starting out in Denmark and Norway, Wexer has now expanded globally. From the beginning, Wexer set out to focus on innovation and opportunity. Delivering stable and robust technology, which is easy to use and which integrates with other technologies, whilst partnering with the biggest brands and ambassadors in virtual fitness content – Wexer aims to make world-class virtual exercise accessible to more people, both inside and outside the walls of a gym.

Client: Wexer

The Brief

Brand identity
Copywriting across digital collateral
Website – clever animations, incorporating bespoke video and copywriting
Photography – shot on location at several Fitness First gyms across London
Video and motion graphics demonstrating the Wexer Mobile system and app – shot in 5 locations in Kent and London
Printed collateral – brochures, banners, and gym graphics
Press release/pack – copywriting
Exhibition design for IRHSA US and Europe
Creation of social media ads for the Wexer marketing team to implement
Complete redesign of the ‘My Wexer’ user interface customer-facing system
Complete redesign of the ‘My Wexer’ gym booking system

Wexer came to us, prompted by their forthcoming appearance at The 2017 International Health, Racquet & Sportsclub Association (IRHSA), an annual conference and tradeshow in San Diego, USA. A big appearance at the largest international tradeshow for the health club and fitness industry professionals meant that Wexer needed to make a BIG impact.

Wexer came to us with one request: “make us cool!”. With such an active and tech-savvy audience, the brand identity needed to be modern, forward-thinking and energetic. It needed to pitch the business as a forward-thinking technology company and the market leader in virtual fitness across the globe.

The Solution

Our starting point was to run a discovery workshop to understand the market and the audience. We distilled our research, thinking and scribbles into a set of designs that were refined and crafted into a visual identity. We explored how the identity would work digitally, alongside social media and offline in print and advertising.


The team at Flourish have done an amazing job of re-energising the Wexer brand which has subsequently had a positive impact on our global sales. 

Lucy Button, Global Marketing and Communications Manager

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