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Everyone is creative.

Brand identity. Collateral. Copywriting.

A network of passionate care providers, The Centre for Creativity and Innovation in Care (CC&IC) is committed to inspiring & growing creativity and transforming the care experience for everybody. CC&IC supports member organisations to lead the way in innovation through collaboration, assessment and leadership development. 

They run training events in their methodology for staff in care homes.

Client: CC&IC

The Brief

CC&IC (The Centre for Creativity and Innovation in Care) was a startup organisation in need of a brand, website, collateral and training packs.

A discovery workshop to define who they are and create an identity that reflects their creativity and is inclusive for anyone involved in the programme.

The Solution

We created a visual identity that was bold, contemporary and stylish. The ampersand represents inclusivity and partnership. The strapline #everyoneiscreative was used across all their training events and social media campaigns. The neon colours bring a freshness to what is often a sombre topic.

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