Social Video is on the rise and another platform becoming more reliant on video is Instagram. With Stories, 60-second videos and Instagram Live, the network is all about video content. However, the popularity of video content on Instagram is relatively new and several brands haven’t dived deep enough to strategise. Here are 5 tips that will help you with ads, Stories and all other video marketing efforts.
1) Blend Ad Content Organically Into User’s Feeds
2) Focus on a Single Theme or Topic
3) Use Captions (don't rely on audio)
4) Mobile-Friendly Landing Pages
5) Engage With Your Audience